REAL PROFIT℠ Score

How well do you understand how your customers' behaviors make them different from each other?*

Very well
Somewhat well
Not very Well

Do you have customer profiles that establish action steps to target and sell more and different products or services?*

Yes
No

How confident are you in understanding how customer buying habits help or hurt your profitability?*

Very confident
Somewhat confident
Not very confident

How much confidence do you have that decisions you make in your business can be quantified based on their impact on financial results?*

Very confident
Somewhat confident
Not very confident

Have you ever looked at your financial statements and wondered, "how could that be?"*

Yes
No

How well do you feel your business analyzes financial, operational, and sales performance data to generate insights that help you improve profitability and maximize value?*

Very well
Somewhat well
Not very Well

Are you familiar with the latest tools and techniques used for data visualization and performance assessment?*

Yes
No

How would you rate your company's ability to produce timely financial reporting that clearly identifies areas where improvement needs to be made?*

Very good
Somewhat good
Not very good

How well do you feel the value delivered by your company is effectively and consistently communicated to customers?*

Very well
Somewhat well
Not very Well

Do you feel that your customers often place primary importance on price as the basis for their buying decisions?*

Yes
No

How confident are you that your prices reflect the true value of your products and services vs. the competition?*

Very confident
Somewhat confident
Not very confident

How well does your sales team communicate and leverage your value proposition to customers?*

Very well
Somewhat well
Not very Well

How confident are you that your salespeople can clearly identify and take advantage of the next best sales opportunity with their customers?*

Very confident
Somewhat confident
Not very confident

Do you believe your sales process, coverage, and effectiveness is organized and structured to focus on the right customers and new opportunities?*

Yes
No

Does your company have a measure for customer profitability that reflects customer-related costs in SG&A?*

Yes
No

How confident are you in the accuracy of your company's measure of customer profitability and that you are using it to improve performance?*

Very confident
Somewhat confident
Not very confident

How well do you feel you understand the true drivers of profitability in your business?*

Very well
Somewhat well
Not very Well

Final Submission

Please enter your contact information to receive your REAL PROFIT™ Score and customized report. Use the link on the results page to download your report.

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Name*

First Last

Zip Code*

Your Email Address*